Parimatch pens another Premier League partnership

Parimatch has announced another Premier League partnership, signing a regional agreement with Everton.

The operator will now become the Toffees’ ‘Official Betting Partner’ in Europe and the Commonwealth of Independent States (CIS).

This partnership will run through for the next two years.

Parimatch has been working on its UK sports betting site in recent months, and this will launch next week.

Benefits for Parimatch

Parimatch will enjoy branding on LED and ribbon advertising boards at Goodison Park for Everton’s home games. Moreover, the operator will obtain marketing rights to promote itself within the UK.

As mentioned in the Merseyside-based club’s press release, this partnership:

“aims to increase awareness and customer acquisition in key markets, supporting the brand’s imminent launch of a new site specifically created for customers in Great Britain and solidifying its position within existing pan-European territories.”

“Another dynamic international brand with strong growth potential”

Everton Commercial Director Alan McTavish said the following about the new partnership.

“This regionally-focused deal is an important addition to our partnerships roster. Parimatch’s exclusive rights in CIS and Europe – as well as their rights to promote their brand in the UK – fits perfectly with our commercial strategy as we diversify opportunities in many of our sector categories.

“We have been impressed with Parimatch’s commitment to both innovation and ingenuity and we look forward to working together to deliver maximum exposure in their key markets, while offering an official betting service to our fanbase within those territories.”

Parimatch CEO Sergey Portnov also spoke about this venture.

“Parimatch has a strong culture of entrepreneurship and exploring new trends and markets, so partnering with Everton as the brand enters the UK marketplace is massive for us.

“As a global betting brand, we already have exciting deals with UFC and in esports. Everton is a ‘club of firsts’ who have a similar approach to innovation as we do. We are committed to an exciting relationship that will bring increased awareness of our brand and allow us to offer a unique approach to our sportsbook and gaming offer to Evertonians all over the world.”

Parimatch also partnered with Leicester City earlier this month.