Parimatch has come to extend its sponsorship deal with Cypriot First Division champions APOEL Football Club for the fourth consecutive season.

As part of the renewed sponsorship deal, the Parimatch logo will continue to be printed on the front of the APOEL FC players match jersey, while the partners will also continue to work together on charitable and community-led initiatives.

Sergey Portnov, CEO of Parimatch Holding said: “For yet another year Parimatch is happy to join forces with the winning team APOEL. For the 7th consecutive season APOEL was crowned champion of the Cypriot First Division.

“We are very proud that Parimatch is part of this legendary team’s success and we want our partnership to push beyond our usual sponsorship plans, as strive for victory at every level.”

The successful partnership between the club and the international betting site has also been underpinned by a commitment to charitable initiatives which benefit the local Cypriot community.

The last year has seen both organisations contribute to the Cypriot society through working together in an attempt to organise several activities in support of charity. As part of the contract extension, Parimatch and APOEL will be continuing to support the local community by committing to social responsibility as a key part of their renewed partnership.

A spokesperson for the football club added: “We are very excited to embark on yet another successful year of what we hope is a long and fruitful partnership with Parimatch. Each year we embark on even more ambitious projects together.

“The new powerful Parimatch logo, with its electric yellow colour, is proudly displayed on the APOEL jersey as well as on the modern training center, which was named ‘Parimatch-Archangelos’ last year.”

The deal has followed on from Parimatch’s landmark partnerships with mixed martial arts athlete Conor McGregor and boxing king Mike Tyson, while the betting firms fighting spirit has been cited as a key reason for the fighters joining the brand.

Portnov concluded: “In addition to our successful cooperation with APOEL, I would like to reiterate Parimatch’s commitment to the Cypriot market. Although the market is small in size, we believe it is very promising, so we will take all the necessary steps to make Parimatch the leading betting company in Cyprus.

“My presence here today, as well as the establishment of Parimatch’s headquarters in Limassol, demonstrate the importance of Cyprus for Parimatch.

“We are equally committed to supporting Responsible Gaming Week, organized by our regulator, the National Betting Authority. We encourage gamers to play responsibly and focus on the entertainment factor, rather than the easy money.”