Online performance marketing firm Multibrands Digital has now launched a new global sports betting odds comparison and tipster service dubbed ThePlayer.com.

With the new site already welcoming 30,000 visitors and attracting almost 10,000 registered users since initially going live three weeks ago, ThePlayer.com offers users an odds comparison service, betting tips, sportsbook reviews, sports data and statistics, a place for users to keep their spreadsheet and track their game in detail.

The sports data, odds and statistics are provided by Sportradar while being integrated into the services on the site.

Multibrands Digital’s chief operating officer, Christoffer Erngren, said: “Informed customers are good customers; the times of over-the-top and complex bonus offers as the main way of attracting new customers are more or less over – even more so in regulated markets.

“We believe the future belongs to services comparing actual product offering like markets, game types and odds, rather than campaigns and bonus offers. As well as giving the user powerful tools to keep track of and improve his or her own game.”

The website roll-out comes following Multibrands Digital recently being approved as an authorised vendor/affiliate in New Jersey.

Erngren added: “Collaborating with our tipsters via their own social media channels, we are making use of the influencer marketing model, giving us great reach and traffic from a large number of countries already.

“We plan to focus our efforts on English-speaking markets in general, and on the regulated US market in particular.”