Scottish Premier League side Motherwell has become the latest team to join Paddy Power’s Save Our Shirt campaign after it was announced that Huddersfield Town had joined the campaign last week.
The deal appears to be identical to that made with Huddersfield, however unlike ‘the terriers’, no hoax kit was released prior to the launch.
A spokesman for Paddy Power announced the partnership: “Motherwell are the second club to join the Save Our Shirt campaign, which sees us give something back to the fans – namely, their shirt.
“We’re delighted that The Well are joining in the fun for the upcoming campaign and we’ve been impressed with their ability to keep their involvement top secret, despite all the noise of the past week. We’ve been planning this with them for months.”
As the new main sponsor for Motherwell, Paddy Power will be entitled to utilise the front-of-shirt for sponsorship, however, the ‘unsponsored’ kits will have no Paddy Power logo whatsoever.
Motherwell chairman Jim McMahon, lauded the new agreement between the duo, commenting: “Paddy Power are forward thinking and innovative, and it is a mark of how our fan-owned club is perceived in the world that we were able to attract such a high-calibre partner. We thank them for their support and look forward to working with them over the course of the season.”
The Save Our Shirt campaign has certainly sparked discussion within the football community, with a multitude of mocked up ‘unsponsored’ kits appearing throughout social media.
As was said when the Huddersfield announcement was made, Paddy Power concluded by stating: “We know our place, and it’s not on your shirt.”