Online gambling operator Kindred has been given the green light to go ahead with business in New Jersey under its flagship brand Unibet, which will mark the brand’s first commercial presence in the United States.

Having previously secured a Casino Service Industry Enterprise License in New Jersey together with Hard Rock Hotel & Casino Atlantic City, Unibet customers will now have full access to a number of casino products in a safe, regulated environment.

Manuel Stan, SVP Kindred US, praised the new move: “We are thrilled to announce that Kindred can now offer New Jersey customers a truly great gambling experience on a top technology platform in a sustainable, safe and secure environment. We have been preparing for this first and important step very thoroughly for a long time and we are excited to take another step into what will most likely become the largest betting market in the world.”

The group has also emphasised that it is looking forward to offering sports betting products through its existing partnership with sportsbook provider Kambi in the near future.

Stan added: “This announcement is the first one in a line of hopefully many more, since we believe in the importance of the US market. Next in line will most likely be Pennsylvania and Kindred’s strategic partnership with Mohegan Sun Pocono. Kindred has always put the customer at the heart of our operations and ensuring that they can enjoy gambling in is crucial for us.”