HooYu, the identity confirmation provider has entered into a deal with online gaming operator and technology provider Gaming Innovation Group (GiG).

The agreement will see GiG now deploy HooYu Identity platform to help smooth the know-your-customer process at all points of the customer lifecycle.

While using the HooYu platform, the customer journey uses customisable user interface and experience tools to facilitate ID document validation, facial biometrics, address proofing while also enabling customers to provide source of funds information where required.

GiG’s head of payments, risk and fraud, Mark Weston, said: “By integrating HooYu we can reduce KYC review times from hours to minutes. We listen to what our customers want and they tell us a fast and easy process is key.

“HooYu brings us a huge saving of manual effort that allows us to scale further and lets us focus on providing the best games and experience to our customers.”

David Pope, marketing director at HooYu, added: “The HooYu customer journey tools are relevant not just to customer sign-up but to all parts of the customer lifecycle to help strike the right balance between a great customer experience and compliance with regulatory requirements.”

This is the latest deal in which Gaming Innovation Group have signed after they entered into a partnership with UK bookmaker, Betfred.

GiG now supply Betfred’s affiliate clients with an automatic site-scanning solution to review advertising campaigns while helping meet compliance needs.

The technology also allows Betfred to scan the internet to make sure its brand is not being advertised in a non-compliant manner or on non-compliant sites.