Malta-based online gaming operator Casumo has secured a new agreement with Enteractive’s tech platform (Re)Activation Cloud which will act as an extension of their CRM cycle to boost player activity and brand loyalty.

Under the terms of the new partnership, Casumo will focus on boosting player retention and player loyalty through the innovative (Re)Activation plug-and-play service, and at the same time safeguard and add ‘a more human touch’ to their Responsible Gaming efforts.

Casumo Player Engagement Lead Ludovic Diler commented on the agreement: ”Enteractive was the only company matching our needs of a reactivation service based on a human interaction. 

“During our initial test campaign, we have received extremely positive results and the feedback we have got from our players has far exceeded our expectations.  We now have a new project with Enteractive using real-time data and we can’t wait to see its impact on our approach of retention.”

Enteractive CEO Mikael Hansson added: “We are very happy to add Casumo to our list of partners. They have always been at the forefront when it comes to creating a loyalty generating journey for their customers so for us this is a perfect match. 

“Our Reactivation Cloud offers them the unique possibility to plug a personal call into any stage of their CRM journey. I can think of very few brands that will benefit more than Casumo from our services and our commitment will continue to serve them with high-quality conversion calls in our safe, scalable and compliant environment.”

The (Re)Activation solution allows operators to use a player-centred approach to elevate overall player experience, while the (Re)Activation Cloud® boosts the operator’s P&L by activating more players.