Cashcow, the affiliate marketing company has announced the news that they have secured a licence to launch its services in the regulated New Jersey market in the US.
A new site will now be rolled out by Cashcow, in the form of USAOnlineCasinoFinder.com which will be catering for its new audience in the state.
USAOnlineCasinoFinder.com will only identify eligible US operators based on a player’s location.
Cashcow, which has said that it already has a number of partnerships in place in New Jersey intends to focus on the expansion of its services beyond the state and into other regulated markets across the US.
Cashcow co-founder, Mika Kujapelto said: “We are extremely excited to enter the US market, which is beginning to realise its enormous potential
“Our team has worked hard to ensure that our new USA Online Casino Finder product is ready to serve New Jersey players with 100% legal online casino options from some of the safest operators around. Exciting times are ahead, both for Cashcow and the US!”
An exiting move for Cashcow, as the New Jersey market is tipped to overtake Nevada in the next year. Governor Phil Murphy said at a Betting on Sport event: “I would say, as something to pat ourselves on the back, New Jersey is as good a place for other states to look to as anywhere in the world.”
New Jersey is amongst one of the first states to legalise sports betting following the fall of PASPA in may last year. Following this, a number of US states have looked towards those with a regulated market model which could potentially be replicated.
Murphy added: “I haven’t had a whole lot of exchanges with other governors, but we know that a lot of other states are looking at it.
“I think there are now six states in the business, we’re number two and I think we’ll be number one – I think we’re going to catch Nevada as early as next year, according to the experts. But I know there’s a lot of interest around the country.”