BtoBet discussed in their latest Industry Report,“The Personal Touch for The European Player”, as an iGaming technology provider, the report analyses the increasing challenges that operators are facing to in order to compete and succeed in the highly competitive industry.
One of the key elements to provide players with a unique and tailored user experience, mitigate churn risks and be in a position to retain your existing fold of players in the saturated market is through data harnessing and assimilation.
The Report states that due to the current state of the European market and the costly nature of player acquisition, operators have been shifting their focus more and more on retaining their current fold of players. Retention has evolved into a specialised approach that includes segmentation, automation and most importantly, personalisation.
The company has stated that operators ought to have the required technological tools to provide their players with a truly customisable user experience at their disposal. It stresses that the needed tools have to be increasing engagement and maximising the overall player lifecycle while simultaneously decreasing churn rates – this will ultimately result in the increase of long-term players.
Amongst other aspects, the Industry Report also analyses that in order to be in a position to offer a customisable user experience on a micro-level, operators need to have a strong product that is able to adapt to their consumers needs. Also, from geo-localisation perspectives, operators will be to allow adjustments on an individual basis.
The Report also emphasises on the need for a true understanding of the whole customer lifecycle as a way to manage gameplay responsibly, and the importance of a fast and simple user interface which can adapt to the user’s intent.