Oddschecker has reported that customers are now experiencing fewer than 10 seconds’ lag for big price changes. This was the result of a project in which the betting odds comparison site sought to change how it processes bookmakers’ odds.
The new platform is focused around the affiliate’s core sports: horse racing, football and tennis. Major markets within these three sports should now show changes through the Oddschecker website and mobile app in no later than 10 seconds.
Matt Robinson, Head of Technology at Oddschecker, talked about how this technology was developed. He said:
“This platform has been built in-house, using internal resources. We have built this in a cloud native approach, utilising parts of our Google Cloud stack.
“Customers are already experiencing the power of this new platform on horse racing, plus major football and tennis markets, when viewing our websites and apps.”
There could be some teething problems
In an open letter, Oddschecker admitted that users might experience some issues in the beginning. UK Managing Director for the company, Andrew Towers, wrote:
“[The platform will] occasionally experience problems because of limitations set by the bookmakers. We’re working on this in the best way we can.”
Towers also talked about how the project was born in the first place. Oddschecker acted on customer feedback, in which one of the biggest problems mentioned was how current displayed odds were. He also described this lag-reducing endeavour as a “once-in-a-generation technology project“.
More changes to come
Despite the progress that has been made so far, the company’s MD for Britain says that they’re still working on further improvements.
“This is the first – and probably biggest – step in transforming into a destination where customers can confidently compare prices and place bets, without leaving our app or website. That’s why we’ve taken this opportunity to update our brand with a fresh colour scheme and new strap line: ‘Your One-Stop Betting Hub‘.
“It doesn’t stop here, though. Expect much more, in terms of new and improved features. And we’ll keep chipping away at that 10-second price lag to get it as low as possible.”