iGaming publishing company Oddschecker has launched RacingPicks, a standalone horse racing affiliate site for players in the US market.
Through this new site, content related to the sport will be provided to players on the other side of the Atlantic on a daily basis.
Well-known US racing analysts Matt Bernier and Andrew Champagne will share their tips, predictions and insights into major stakes races.
All levels of players to be welcomed
In addition to general horse racing articles, educational guides will be published for those keen to learn more about the sport and how to bet on it.
There will be sections dedicated to how to bet on horse racing, plus common betting types and wagering terms.
Sam Eaton already worked for Oddschecker as the company’s Marketing Manager for Australia. He will move over to the US side of things.
Eaton shared his thoughts on the launch of RacingPicks, which were as follows.
“RacingPicks has been created with the aim of providing bespoke content and value to horse racing fans of all levels, whether you’ve been part of the community for decades or only recently had your interest piqued.
“We’ve partnered with some of the largest bookmakers in the US and we’re delighted to be getting more involved in what is an extremely exciting future for racing in this country.”
An extensive portfolio
RacingPicks will add to Oddschecker’s growing portfolio of sports-oriented websites. Last September it acquired Whoscored.com, a football statistics site providing in-depth information from a number of leagues.
It also signed a deal with GTNetwork.com last year, which helped it to continue its expansion throughout the US.
Oddschecker has also worked on various technological developments to enhance user experience. This includes reducing the lag time for big odds price changes.