Twitter has provided users and marketers with some insights into the audience using the channel most. Gen Z is a valuable audience for many brands and learning how they use social media channels like Twitter is extremely important when it comes to campaign development.
What do the stats say?
According to the stats, nearly half of all tweets sent over the course of the year in the US came from Twitter users aged 16-24. In addition to this, in a study of four major campaigns on Twitter, Gen Z was reported to have engaged in more of these campaigns than any other generation (3 of the 4 campaigns).
Twitter also found that in one campaign in particular, Gen Z dominated when it came to engagement. They were responsible for sending half of all campaign-related tweets.
What do these stats mean?
Twitter believes that around 70% of Gen Z users come directly to the channel to learn more about new products. This makes this data extremely valuable for any affiliate marketers who are hoping to attract a younger demographic.
It should be noted that Gen Z is not afraid to share their opinions and so every brand message should be carefully planned to avoid any disturbance.
As marketers, we should always be on the lookout for new insights coming from social media channels. We must place our content and ads where it will get the best response. If you’re hoping to target this generation, Twitter might be a good place to start.