Updating the market, GVC Holdings have confirmed that they will be operating all GVC Australia affiliate marketing provisions, under the domain of MyAffiliates.

GVC Australia has informed marketing partners that it has completed the final phase of the migration of Ladbrokes Australia onto there MyAffiliates platform, which will be acting as lead affiliate marketing system for its brand.

Ladbrokes Australia joins Bookmaker.com.au and BetStar (betstar.com.au) as GVC betting brands powered by the MyAffiliates platform.

GVC Australia Head of AffiliatesDean Bosci, said: “We’d like to thank the MyAffiliates team for the seamless and stress-free transition from the previous system to the MyAffiliates platform.

“With our entire suite of brands now under the one roof, our affiliate staff can manage our affiliate clients and operations faster and more accurately than ever before.”

The new editions to MyAffiliates have come following the major rebranding of the unit, after the product image went under a rebrand in order to showcase its evolution in a much more effective way.

MyAffiliates General ManagerClemence Dujardin, added: “it is always a great satisfaction to see that through merger and acquisition, our clients chose to retain the MyAffiliates system, rather than going to other 3rd party or using their internal system. This is a true seal of confidence in our product and support.

“It is a great privilege for us to be serving the GVC Australia Group and hope to strengthen our collaboration in the future’’.