Gibraltar-based sports betting operator MoPlay has become a member of the German Sports Betting Association (DSWV).
The brand will accompany a number of recognisable sportsbooks as a part of this organisation. These include Sky Bet, William Hill, bet365, Paddy Power Betfair and Interwetten. The organisation represents operators with a presence in the German market.
The announcement was confirmed by the DSWV President Mathias Dahms and MoPlay CEO Jürgen Reutter yesterday. Afterwards, Dahms said: “We welcome MoPlay in our association and look forward to supporting the international start-up, led by experienced managers from European iGaming, as a powerful new member.”
Compliance and expansion
MoPlay has been active in Germany since 2018. It also operates within a number of other markets, including Austria, the UK and Republic of Ireland.
Since it was founded last year, the operator has signed a partnership with Bundesliga football club Hertha Berlin. This has helped to build brand awareness throughout the country.
MoPlay has also focused on regulatory responsibility in the UK and recently joined forces with the affiliate compliance specialist Rightlander. Through that deal, the brand now has access to a broad range of tools and monitors.
After becoming a DSWV member, Reutter said: “As a new member of the DSWV, we are expressly committed to Germany and will participate in discussions on the future of sports betting regulation.
“Our innovative betting product focusing on mobile devices, in combination with our young brand, will also be a growth driver in the country.”
Last month, the DSWV expressed its desires for a complete overhaul of current sports betting regulation in Germany. Prior to authorities from the country’s 16 states meeting to discuss gambling laws, Dahms warned that planned sports betting restrictions could bolster the black market.
An interim set of rules are planned to come into effect from the beginning of January 2020, staying relevant until the end of June 2021. It’s expected that a coherent, nationwide regulatory framework will be in place thereafter.