Metric Gaming completes first sportsbook launch

Metric Gaming has completed its first full sportsbook launch, in the form of InAndOutBet.com. The sports betting software supplier completed this in collaboration with ManiSol Gaming.

New offerings for Northern Europe 

InAndOutBet.com is ManiSol’s Northern European casino and sports betting brand. As a result of this launch, players will have access to both live and pre-match betting odds for multiple sports. These include football, golf and tennis.

In addition to the above, a range of casino and live casino offerings are available. Users can deposit via Pay N Play® – a payment method developed by Stockholm-based fintech company Trustly.

Metric Gaming‘s CEO, Martin de Knijff, spoke about the launch after things were finalised. He referred to the sportsbook going live as a “significant milestone” for Metric, along with the below.

“We have been impressed by the whole ManiSol team from the start. We’re excited about the potential of InAndOutBet and grateful for the trust ManiSol have shown in us and our product, to deliver an important vertical for their growth plans.”

de Knijff also mentioned InAndOutBet’s localisation capabilities, while referring to its proposition as “world-class” too. He also went on to say the following.

“Crucially, this includes pricing autonomy for every market, every selection on the sportsbook. This is so important for international brands these days, due to the conflicting taxation rules introduced internationally. This will be a significant competitive advantage over their rivals, and we’re excited to have the opportunity to contribute to ManiSol’s success.”

Metric flexes muscles after obtaining Maltese licence 

Metric Gaming was already licensed in the UK before it obtained a permit from the Malta Gaming Authority (MGA) just before Christmas. In the UK, some of its clients include Betfred and Sports IQ.

But now, it has further strengthened its iGaming influence.

ManiSol COO Erik Gilstring believes that the trust his company has placed in Metric Gaming will pay off. After the sportsbook launch, he said the following.

“At first, we were unsure of using an untested sportsbook product. However, once we met the team at Metric and saw the capabilities of their products, we were excited to have access to this new technology.

“We are confident we have secured the most modern sports betting product available on the market for our customers and are pleased to have added another high quality, innovative vertical to our growing brand.”