Marathonbet has signed a deal with Real Madrid, making it the Spanish club’s official betting partner for Russia.
A unique new deal
In a press release on the Real Madrid website, the 13-time European Cup winners mentioned that Marathonbet will be their first-ever Russian partner.
Through this initial one-season deal, Marathonbet’s players will receive a range of offers and opportunities throughout the 2019/ 2020 campaign. These include VIP experiences on matchdays, along with meeting and greeting current Los Blancos players and past greats.
Primarily, Marathonbet’s Russian marketing will be through virtual LED boards in broadcasts of Real Madrid games. This will be performed using digital overlay technology.
A strong presence in football
Real Madrid the second Spanish football club the bookmaker has partnered with this year, having also partnered with Sevilla.
The deal with Los Sevillistas is global and will last for two years. Marathonbet will receive exposure through post-match interview backdrops and logo branding in the Ramón Sánchez Pizjuán. Shortly after this partnership was announced, the operator revealed a new rebranding.
Marathonbet also has a strong presence within Russia and is a sponsor for Premier League side Dynamo Moscow. That deal was signed in 2017 and runs until next year.
Elsewhere, it also has a partnership with English Premier League side Manchester City.
Marathonbet has over 1.5 million customers from 188 countries worldwide. It also has an affiliate program, which offers a lifetime commission plan on players brought in through affiliate accounts. The revenue share is a flat 30% structure.
Back in July, the operator signed a new global affiliate marketing agreement with AffiliateINSIDER. Through this, AffiliateINSIDER became Marathonbet’s affiliate management agency.