iGaming services provider Knup Solutions has expanded its range of offerings, through the addition of esports and casino content writing services.
The latest business development comes not long after the launch of a gambling domains division and storefront.
“The perfect opportunity”
Online gambling businesses are being forced to get more creative with their offerings at the moment. This is especially the case in sports betting, with multiple events – most recently the 2020 Tokyo Olympics – on hold for now.
In its official press release, Knup Solutions said that the “slowdown in sports due to the Covid-19 outbreak” meant that now is the “perfect opportunity and timing to launch these two new divisions.”
CEO Ryan Knuppel has also expressed his excitement at this new opportunity. His thoughts are as follows.
“We have been planning to cross-over into the casino and esports content space for quite some time now.
“This is the perfect time since people are craving content they can consume from home. Our team, processes, communication, quality, and price are second to none when it comes to content creation.
“We truly think we can take what we’ve done in the sports betting content space and duplicate it to serve casino & esports professionals that have or are starting a web presence.”
The casino and esports offerings – in more depth
Affiliates, operators and professionals – both land and online-based – will be able to utilise Knup Solutions’ new casino content services. Some of the offerings that shall be provided include provide casino reviews, slot reviews, casino strategy, casino tips, casino news and SEO keyword articles.
With regards to esports services, the company referred to the introduction of these as a “natural progression”. Previews, news, game write-ups and reviews, and gaming betting tips are some of the offerings that will be brought in.
CMO and Director of Content Rodney Knuppel also shared how he feels these new solutions will grow the company’s iGaming influence. He said the below.
“We truly feel our writers and team are educated, excited, and ready for this expansion.
“With the world of sports on hold right now, most iGaming professionals are focusing heavier on casino or esports.
“With that focus comes a growing demand for content. We can help fill that void by providing high-quality content at scale.”