Intelitics has launched Intelligent Analytics, its new iGaming analytics platform, into beta mode.
In an official press release, the performance marketing specialist stated that “marketing campaign analytics and intelligence for iGaming operators has become complacent and stagnant.”
The new Intelitics platform will enable operators to track, analyse and optimise their acquisition channels and marketing campaigns through an integrated system. The tool also features a real-time hub. Thanks to this, acquisition managers and all other parties can have a mutual understanding of spend and results.
Allan Stone, CEO of Intelitics, shared his thoughts after the platform’s beta launch. After working with various operators, he said that the same issues kept being discovered. In his words, these revolved “around significant deficiencies in tech and data”.
After discovering this, he felt that Intelitics was in a unique position to deliver “market-disruptive technology to help our partners grow their businesses”.
A changing landscape
Intelitics argued that complacency was causing harm to brands’ digital strategies. It stated that “internal partner and acquisition efforts” were put “at a significant disadvantage”.
In its press release, Intelitics also said that its platform would allow “operators and marketers to streamline, simplify, automate, and expand marketing channels”.
Furthermore, the company added the below.
“With a holistic view of costs vs player value, operators can determine their most valuable acquisition sources.”
Other changes to trends in data-tracking are taking place throughout digital marketing. And this isn’t just in iGaming. For example, Awin recently launched Awin Access. With more brands shifting towards B2B, we might see similar developments within online gambling soon too.
Elsewhere, some industry experts have argued that iGaming brands will soon get more control over their data due to the likes of blockchain.
iGB Affiliate London delegates will be able to check out Intelitics’ new product this week. The supplier will showcase it at Stand F40 in ExCeL London.