Marketing technology and services provider Income Access has made two key updates to its affiliate marketing software.
Both of these will be showcased at this week’s Malta iGaming Summit (SiGMA), which takes place between 27th and 29th November.
The first of these latest upgrades is a new Single Sign On (SSO) feature. This was developed to enable affiliates to switch between multiple accounts with just one set of credentials. Therefore, it’s less likely that login details will be forgotten. It also means that time is also saved when changing between affiliate programs.
SSO will also include an option to create additional administrative accounts with ease. This action can be performed by selecting ‘Invite New User’.
Income Access has also updated its server-to-server (S2S) event relay system. Along with a designated end point for receiving tagged events, affiliates are also provided with near-real-time tracking for these. The system is optimised to track events on both web and mobile. Operators have the opportunity to grow their partnerships with affiliates that need postback integration. Other S2S update benefits include improved performance, efficiency and scalability.
Building on 2019 success
On its website, the affiliate software supplier mentioned that it has more updates and improvements planned for the coming year.
These improvements will aim to build on Income Access’ success in 2019, in which it won eGaming Review’s B2B ‘Affiliate Software Supplier’ award. The company’s Senior Vice President and General Manager, Tara Wilson, was also recently named as one of Canada’s most powerful businesswomen.
When speaking about these new updates, she said: “The launch of Income Access’ new SSO and S2S event tracking solution is an important step forward in the evolution of our product.
“By allowing affiliates to efficiently navigate between affiliate platforms and make more informed marketing decisions through enhanced tracking capabilities, we’re helping them to build more strategic relationships with their operator partners.”