GVC Australia has officially completed the final phase of its migration with the introduction of Ladbrokes onto the MyAffiliates platform.

Having purchased the online bookmaker Neds in December 2018, GVC Australia is making numerous editions to its arsenal. However, Neds has already been using the MyAffiliates platform for its affiliate solution.

GVC Australia has migrated two of its three brands over to MyAffiliates in April of this year in the Bookmaker and Betstar.

Chief Digital Officer Chris Ward commented on the transition: “MyAffiliates had been a key partner in the successful launch of Neds.

“Ladbrokes had built their own affiliate marketing software in the past, but the resourcing required to maintain and improve our internal software had become increasingly difficult to justify with such a cost effective multi-brand solution available through MyAffiliates.”

GVC Australia Head of Affiliates, Dean Bosci, said: “We’d like to thank the MyAffiliates team for the seamless and stress-free transition from the previous system to the MyAffiliates platform.  With our entire suite of brands now under the one roof, our affiliate staff can manage our affiliate clients and operations faster and more accurately than ever before.”

MyAffiliates General Manager, Clemence Dujardin, added: “it is always a great satisfaction to see that through merger and acquisition, our clients chose to retain the MyAffiliates system, rather than going to other 3rd party or using their internal system. This is a true seal of confidence in our product and support.

“It is a great privilege for us to be serving the GVC Australia Group and hope to strengthen our collaboration in the future’’.

The new editions to MyAffiliates have come after the major rebranding of the company, after it underwent a major rebrand of its product image in order to showcase its evolution in a much more effective way.

While being active in the online betting, gaming, forex and binary industries, MyAffiliates has outlined that its fresh brand will reflect the progress the group has made in a whole host of markets.