Gaming Innovation Group (GiG) is offering operators free coronavirus-related searches through GiG Comply, its affiliate monitoring and compliance software.
The supplier is looking to ensure that affiliates are appropriate with their advertising, with some looking to exploit the coronavirus outbreak for their monetary gain.
No hiding place for non-compliant affiliates
By adding the above-mentioned keywords to its software, GiG will enable operators to find out whether or not affiliates are promoting their brand in an unsavoury manner.
Director of Sales James King shared his thoughts on the current global situation. In particular, he had strong words for those looking to take advantage through their advertising.
His words were as follows.
“We don’t believe anyone should be profiteering off this crisis, which is having a huge effect on so many within our industry and through many others. Therefore, we at GiG are running checks against Covid-19/coronavirus (and other associated keywords) for operators for free.”
King continued with the following.
“Our technology can scan and analyse thousands of web pages within a short space of time and therefore is well placed to support our industries fight against those profiteering off the back of this crisis.”
GiG Comply is being used by various iGaming operators, including bet365.
Affiliates and operators warned about inappropriate advertising
GiG’s announcement follows Flutter Entertainment‘s warning to affiliates about coronavirus-related ads. In an email sent to its partners last week, the operator said that a zero-tolerance policy was being adopted. If affiliates are found to be guilty of such practices, their partnership with Flutter will be terminated.
Over in the Netherlands, online operators have also been condemned for using the pandemic to promote ‘corona-free gambling’. Kansspelautoriteit (KSA), the country’s governing body, said that such advertising could have an impact on operator licence applications. The fully-regulated Dutch iGaming market is expected to go live in July 2021.
In addition to the above, the KSA has also announced that a 25% additional fee will be slapped onto penalties handed to brands using the situation to their advantage. As such, the penalty for this will be at least €250,000.