PlayOJO is looking to strengthen its marketing efforts in core markets after striking a deal to sponsor Paradise Hotel, the most popular reality TV series in Sweden.

Powered by the SkillOnNet platform, PlayOJO will sponsor all 30 episodes of the hit TV show which will be broadcast on TV3 from 3rd September. The show attracts an audience in excess of 400,000 viewers per episode and has seen ratings increase 33% year on year.

The show features a group of young singles who compete to spend the longest amount of time in Paradise Hotel. Each must couple up with a member of the opposite sex or risk being forced to check-out early before another guest takes their place.

Peter Bennett, Head of Brand Marketing at PlayOJO, commented: “Sweden is one of our core markets, and we wanted to continue to grow our brand presence and trust among consumers. Paradise Hotel is watched by our target audience and has incredible brand affinity and loyalty.

“PlayOJO is already a household name in Sweden and this partnership will help cement the brand as the most popular and trusted online casino in the market.”

Mats Nyman, VP FTV at Nordic Entertainment Group in Sweden, added: “Paradise Hotel is one of our most popular shows and has a really strong fanbase.

“We are very pleased to announce that PlayOJO is the official sponsor this season and our collaboration will also give more value to our viewers.”