Betting comparison site Oddschecker has launched Oddschecker Live Analytics, a new product that comes with the tagline, ‘Your industry lens’.

First disclosed in a LinkedIn post from the firm’s Head of Commercial Guy Harding at the tail-end of last week, the official launch of the product is expected to take place at next week’s ICE gaming conference.

Some of the aspects of the product include:

  • ‘Capture share of wallet at minimal cost’
  • ‘Gauge performance in real time’
  • ‘Instant market feedback to the efficacy of marketing campaigns’
  • ‘Probe UK & Irish Horse Racing, together with major European football’.

The post’s caption read: “Oddschecker Live Analytics has landed! Showcasing in London and Gibraltar next week, with plenty of availability for interested parties at ICE and LAC – so please get in touch for a demo.”

It comes just days after it emerged that Oddschecker is to merge with iBus Media, majority owned by Stars Group, to create a ‘new superpower affiliate business’.

According to reports, Oddschecker Managing Director Toby Bentall will take up the role of CEO at the new company, which will be rebranded as Oddschecker Global Media.

The merger is a result of Stars Group’s acquisition of Sky Bet, with the Toronto TSX-listed firm outlining its ambitious integration plans when it completed the purchase of the online bookmaker in October. Sky Bet had previously purchased Oddschecker back in 2007.

See Harding’s post and watch the full video here.