Oddschecker is to merge with iBus Media, majority owned by Stars Group, to create a ‘new superpower affiliate business’, PokerTube has reported.

Oddschecker Managing Director Toby Bentall will take up the role of CEO at the new company, which will be rebranded as Oddschecker Global Media.

The merger is a result of Stars Group’s acquisition of Sky Bet, with the Toronto TSX-listed firm outlining its ambitious integration plans when it completed the purchase of the online bookmaker in October. Sky Bet had previously purchased Oddschecker back in 2007.

Elsewhere, the Stars Group revealed that Sky Bet CEO Richard Flint had been promoted to Executive Chairman.

Flint’s chairmanship appointment, sees long-term Sky Bet CFO Ian Proctor become new Chief Executive, supported by the appointment of Conor Grant as Chief Operations Officer (COO).

“I am looking forward to helping shape the next chapter of growth for SBG as part of The Stars Group,” said Flint.

“I am confident that the new management structure, which includes an operational board for SBG, will allow us to maintain our unique culture that has delivered success over the years and continue delivering market share gains in the UK online betting and gaming market, building on our position as the UK’s most popular online betting brand.”

Headquartered in the Isle of Man, iBus Media was launched in 2002.