Genting Casinos has appointed Jeremy Taylor, formerly Group Marketing Director at Betsson, as Managing Director.

Taylor has been tasked with spearheading ambitious interactive casino and sports brands plans from the firm’s new Malta headquarters.  

One of the UK’s largest casino operators, Genting has bought, refurbished and built brand new premises to offer the very best in premium casino gaming and entertainment. The Genting Group launched its first online casino in 2008 while the Genting Bet sportsbook was launched in 2013.

Both verticals have grown exponentially over the past few years, supported by Genting’s considerable retail estate of over 40 casinos.

The GentingCasino.com and GentingBet.com online and mobile gaming brands are also enjoying a period of notable growth and Genting Casino is undergoing a site transformation to deliver a mobile-first, UX-driven product for UK and soon-to-be European casino customers. Genting’s affiliate team will also be migrating to Malta to oversee the management of Genting Affiliates.

Mark Sergeant, Group Managing Director of Genting Casinos UK, said: “We have seen the incremental value generated through our online casino and sportsbook brands and are now ready to push forward into the next phase of our evolutionary growth.

“As retail casino experts, we needed a heavyweight online and mobile gaming executive to lead the interactive business – Jeremy is the ideal man for the job and we’re looking forward to seeing the business grow under his leadership from our new Maltese base”.

Jeremy Taylor, Managing Director of Genting Interactive, said: “Genting is a huge global entertainment business with solid UK foundations in regulated online casino and sports.

“I’m looking forward to consolidating the interactive team in Malta and growing both casino and sports verticals through a combination of product optimisation, improved mobile user experience, the best game content and aggressive integrated marketing campaigns.

“I’m also excited to be looking at the European regulated market potential for the Genting sports and casino brands. It’s a great opportunity for me and a very exciting time for the Genting brand”.