Online performance marketing firm Multibrands Digital has committed to offering its users an odds comparison service, betting tips, sportsbook reviews, sports data and statistics, through the launch of its new site ThePlayer.com.

The new site, which has already welcomed 30,000 visitors and attracted almost 10,000 registered users since going live, will give users the chance to keep their spreadsheet and track their game in detail.

“Informed customers are good customers; the times of over-the-top and complex bonus offers as the main way of attracting new customers are more or less over – even more so in regulated markets,” Multibrands Digital’s chief operating officer, Christoffer Erngren, said.

“We believe the future belongs to services comparing actual product offering like markets, game types and odds, rather than campaigns and bonus offers. As well as giving the user powerful tools to keep track of and improve his or her own game.”

Erngren added: “Collaborating with our tipsters via their own social media channels, we are making use of the influencer marketing model, giving us great reach and traffic from a large number of countries already.

“We plan to focus our efforts on English-speaking markets in general, and on the regulated US market in particular.”