Data-driven performance marketing agency Merkle has launched its new quarterly report which will address the discipline of Customer Relationship Management (CRM) which is hoped to offer new insights into marketing strategies.
The new report series will offer original marketing research alongside statistics and trends to offer support to marketers in making well-informed business decisions.
The report, entitled The Customer Engagement Report: Q3 2019, draws upon information from over 200 marketers in North America.
The research found that 32% of marketers would look to invest in more data, technology, and analytics before any other option to bolster their CRM efforts. Meanwhile, 52% of marketers cite email as the most valuable marketing channel proven for retaining customers.
“CRM has seen great change in recent years as brands move towards more data-driven marketing strategies. Merkle saw an opportunity to help marketers navigate the CRM landscape and evolving consumer expectations through this report series. As the CRM agency for over 100 leading brands, we believe these key insights will help marketers make better business decisions and get the most out of their people-based marketing programs,” said Yara Lutz, SVP, CRM capability lead at Merkle.
It was found that 59% of marketers have either never invested or are reducing their budget in direct mail, while 45% collaborate with vendors to achieve creative goals and 25% of marketers outsource creative work.