Gaming Innovation Group (GiG) has signed an agreement with Mr Green, the flagship brand of the MRG Group, for the provision of its newly-launched B2B marketing compliance technology, GiG Comply.
This monitoring service is designed in response to operators’ needs to further strengthen control over third party advertising and brand protection. GiG Comply drives responsible gaming by providing improved visibility of where and how brands are being advertised.
The service helps protect them from promotion on websites which are not brand-safe. It also protects from misleading advertising in their name and helps them to adhere to complex advertising standards in their regulated markets.
This scalable tool is based on cutting-edge technology, putting flexibility in the hands of the operators who can set up their own criteria and checklist parameters to scan and check affiliate websites or any requested domains on a daily basis.
This will allow them to scan for anything they need, such as ensuring responsible gaming measures are visible on relevant pages or that terms and conditions are correct and up-to-date.
Jesper Kärrbrink, Mr Green CEO, commented; “We always look for ways to improve our Green Gaming thinking. By using this technology, we can ensure that traffic coming to our brand does so in a compliant and green way.”
Richard Brown, Chief Digital Officer at GiG, added: “We’re immensely proud to expand our partnership with Mr Green to include GiG Comply services. Mr Green is already well-known in the market for having sustainability at the heart of its business and, as the first customer to sign up with GiG Comply,
“Mr Green is now also an early leader in using new technology to help strengthen its marketing compliance.”