Esports Entertainment Group has announced that Jeff Cohen will join the company as Vice President of Strategic Planning and Investor Relations.
Cohen already has experience within the esports sector, as well in other forms of gaming, entertainment and finance.
The appointment follows on from the group’s acquisition of Argyll Entertainment towards the beginning of this month.
Esports Entertainment Group is looking to expand from its core niche into other forms of online gaming.
“A leading analyst”
Prior to joining Esports Entertainment, Cohen held a position as Equity Analyst Lead for Stephens Inc. This private investment fund covers esports, entertainment, and gaming.
Cohen has also worked for global bank Barclays as a Lead Equity Specialist within their investment banking division.
Esports Entertainment Group CEO Grant Johnson spoke about this new appointment and praised his experience particularly within esports.
“We are thrilled to welcome Jeff to the team,” he said.
“He’s been a leading analyst in the gaming and esports arena, and his wealth of knowledge and relationships with major buyside players are great assets for us as we continue to execute on our growth strategy.”
Earlier in July, NASDAQ-listed Esports Entertainment Group signed a definitive agreement to acquire Argyll Entertainment. This follows on from the letter of intent that the company had written in May, in which it stated its plans to acquire LHE Enterprises – the parent company of Argyll.
The move will enable the company to increase its presence within sports betting, along with catering for the growing interest that affiliates have shown within esports.
Cohen has also shared his thoughts on his new role and is looking forward to what the future has to offer.
“I am excited to join the Esports Entertainment team and look forward to providing value as we work to capitalise on multiple opportunities in the rapidly evolving global esports market.”