US sportsbook and daily fantasy sports operator DraftKings has gained access to live streaming rights for the Bundesliga.
Players will now have the opportunity to watch matches from Germany’s top footballing division from the DraftKings mobile app.
These services will, for the time being, be limited to a handful of states where digital sports wagering is permitted.
The rights were acquired from Sportradar, who have been a DraftKings partner since November 2019.
Bundesliga for bettors
All of the Boston-headquartered operator’s customers will have access to live Bundesliga streaming, as long as they have money in their accounts.
For now, the service will be available to players in six states. These are New Jersey, Pennsylvania, New Hampshire, Colorado, Indiana and West Virginia.
DraftKings is also introducing DFS Bundesliga contests for worldwide players for the first time.
The Bundesliga made an eagerly-anticipated return behind closed doors last weekend, following a forced two-month absence due to coronavirus. It was the first major European football league to be played since games were suspended across the continent in March.
Sportradar offering football streaming services to more operators
Sportradar is a long-standing partner of German football, having originally signed an intial four-season deal with the Deutsche Fußball Liga (DFL) in summer 2017.
The Norwegian-founded and Swiss-headquartered sports data and content provider extended this partnership in August 2019.
Sportradar is licensed to sell Bundesliga betting rights globally, with the exception of five European countries – with each having German as at least one of its official languages. These are Germany, Austria, Liechtenstein, Switzerland and Luxembourg.
Last year, Sportradar also expanded into affiliate marketing through ‘ad:s’, which consists of various marketing services.
DraftKings reveals financial performance for first three months of 2020
Recently, DraftKings announced its financial results for Q1 2020. Despite reporting 30% year-on-year growth and $88.5 million in total revenue, it fell below the $98 million that analysts had predicted. Much of this can be attributed to the impact of COVID-19.
The company has also revealed that billionaire George Soros has provided it with investor support.