BetMGM has agreed a new deal to partner with the Las Vegas Raiders of the National Football League (NFL).
The brand, which is a joint-venture of GVC Holdings and MGM Resorts, will become the newly-relocated side’s official sports betting partner.
The Raiders already had a prior partnership with MGM Resorts, of which this will build on.
MGM Resorts was also the presenting sponsor for the Raiders’ first home game of the 2020 NFL campaign yesterday.
Practicalities of the partnership
The new NFL season is the Raiders’ first since they relocated to Nevada from their previous home in Oakland, California. Players in the Battle Born State can now register through the BetMGM app.
BetMGM will also be a founding partner of the Allegiant Stadium, where the Raiders will play their home games. Branding will be placed in various locations throughout the arena, alongside other forms of signage. Moreover, there will be an MGM resorts VIP entrance.
At the Allegiant Stadium, there will also be a private MGM club. This will be equipped with a full-service bar, as well as upgraded seating and a luxury lounge.
“The addition of BetMGM will open new levels of engagement for Raiders fans and guests of the Allegiant Stadium”
Raiders President Marc Badain said the below about the extended partnership with MGM Resorts, which now includes its sportsbook.
“We are pleased to add BetMGM to the MGM Resorts partnership portfolio.
“The addition of BetMGM will open new levels of engagement for Raiders fans and guests of the Allegiant Stadium.
Meanwhile, BetMGM Chief Executive Adam Greenblatt also added his thoughts.
“We’re thrilled that BetMGM is the first official sports betting partner of the Raiders.
“This new partnership complements what is already a wonderful and rewarding relationship with MGM Resorts and the Raiders and we look forward to introducing Raiders fans to the excitement of sports betting with BetMGM.”
The deal is the latest in a range of sportsbook/team partnerships that have sprung up in the NFL for the new season. DraftKings recently partnered with the New York Giants, while BetMGM has also partnered with the Denver Broncos and Detroit Lions.
Last year, San Manuel Casino was named as the sponsor of the Allegiant Stadium.