The Canadian province of Alberta is set to launch its online gambling market after NeoPollard Interactive was chosen to power the Alberta Gaming, Liquor and Cannabis Commission (AGLC)’s iGaming site.
NeoPollard’s deal with the regulator will last for at least seven years, but could be extended further.
Alberta confirmed that it would launch online gambling at some point this year after confirming such gaming activities in its 2020 budget.
“Honoured to be entrusted”
NeoPollard Interactive General Manager Liz Silver spoke about the gaming supplier’s deal with the AGLC. She had the following to say.
“NeoPollard is honoured to be entrusted by the AGLC to power its online gambling solution using our market-proven technology, services and games.
“We are confident that our partnership with AGLC will help generate incremental revenues to benefit all Albertans.”
NeoPollard is already prominent elsewhere in North America. The company provides lottery solutions in four US states: Michigan, North Carolina, West Virginia and New Hampshire.
Players aged 18 and over will be able to wager online when in Alberta. The NeoPollard platform will offer sports betting, online casino games, bingo and lottery.
The AGLC said that the platform “will provide a secure, age-controlled environment that promotes healthy gambling behaviour and fully integrates AGLC’s GameSense responsible gambling programme”.
AGLC Chief Operating Officer Niaz Nejad also spoke about this new venture, saying the following.
“For nearly 25 years, AGLC has been a leader in the management of Alberta’s gaming industry, which brings benefits to all Albertans and our communities.
“We are excited to move forward with NeoPollard to offer a dynamic entertainment option that brings Alberta in line with other Canadian provinces that deliver regulated online gambling sites.”
Online gambling in Canada
Gambling in Canada is regulated on a province-by-province basis. British Columbia, Quebec, Manitoba and Ontario all offer online wagering, as do the country’s four Atlantic provinces. The northern territories and Saskatchewan are the only ones that don’t.
Sports betting in Canada is currently regulated in a sense that bets must include a minimum of at least three games. However, pushes are being made to introduce single-event sports betting in the country.