B2B sports betting platform provider Bet.Works has confirmed that two former National Football League (NFL) stars, Richard Seymour and Ronnie Loft, are among the group’s investors and members of the advisory board.

Lott and Seymour joining the investor team at Bet.Works shows that pro leagues, teams and athletes are beginning to become much more comfortable with the idea of legalized sports betting, and profiting from it directly.

The announcement comes ahead of the group’s entry into the New Jersey and the remainder of the US market. In addition to the NFL players, Bet.Works also confirmed that a number of other key industry figures would also hold positions on the advisory board.

Director of Take-Two Interactive, J Moses, has been confirmed as a member of the board, set to be joined by Craig Levine (Global chief strategy officer of ESL); Michael Dornemann; Dennis Drazin (CEO Monmouth Park); and Frank Vuono (Founder of Integrated Sports International).

Chair of the advisory board, Dr. Laila Mintas commented: “The Bet.Works board of advisors was meticulously chosen to ensure that Bet.Works is not only a premier enterprise sports betting platform in the US market today but will be the market leader tomorrow. 

“This select group is comprised of various leaders from complementary industries including capital markets, gaming, esports, media, sports management and championship-level professional athletes.

“The US sports betting industry is fast-paced and ever changing and with our board of advisors, Bet.Works will always be at the forefront of innovation.”

The new announcement demonstrates the fast-paced changes that we’re seeing across the US market, with a shift towards US sports stars beginning to back affiliate sites as the market opens up further.