PartnerMatrix, EveryMatrix’s affiliate platform, has joined forces with established affiliate marketing agency AffiliateINSIDER to help operators maximise their business potential and discover more opportunities through expert lead affiliate marketing media and program management services.

Operators looking to build successful affiliate programs using PartnerMatrix’s robust technology can now benefit from the extensive expert services of AffiliateINSIDER’s team to shape high-impact affiliate campaigns.

AffiliateINSIDER’s media and strategic agency service is designed to assist clients in their efforts to boost affiliate relationships and expand global program reach.

Lee-Ann Johnstone, CEO & founder of AffiliateINSIDER, celebrated the new partnership: “We are delighted to be working in partnership with PartnerMatrix to help their clients launch , manage and grow their affiliate programs. Starting an affiliate program doesn’t have to be complex, with a solid infrastructure which the PartnerMatrix platform provides, a sound marketing and promotion plan and expert lead affiliate program and relationship management we’ll be able to help clients stand out in a competitive market.

“Our joint partnership allows clients to get the very best support from our complementary services all neatly packaged and available to benefit from day one.  We look forward to working with a variety of new iGaming brands to help promote their launch and expand their reach in the affiliate community supporting best practice and program growth – together.”

Levon Nikoghosyan, CEO of PartnerMatrix, commented on the newly inked partnership: After several years of focusing on developing a leading affiliate software, we are now shifting our efforts towards finding reputable industry providers to bring aboard and connect them with our network of clients.

“We are more than a software provider, and we believe the key to creating a successful affiliate program in this competitive industry is to leverage a well-rounded expert marketing approach. Our end goal is to partner with industry leading suppliers and make these services available for our clients’ providing a network of excellent resources to help them launch and thrive.

“AffiliateINSIDER’s team ticks every box and has all the experience and performance credentials a client in the affiliate business can ask for. Thanks to their extensive understanding of how the industry works and their commitment to adding value to the affiliate ecosystem through training, thought leadership and expert content along with their agency services, supporting industry best practices,  we are delighted to be working together.”

Powered by EveryMatrix, PartnerMatrix offers a complete Affiliate and Agent Management System tailored for the iGaming space. Presently, PartnerMatrix is the main acquisition tool used by over 80 successful operators and over 35,000 affiliates.