The Mediacle Group has announced its expansion with their relationship with Nektan, which includes the supply of affiliate software and devices.

Next will now be using Mediacle’s ‘MAP’ iGaming affiliate software across a number of its casino brands, including Cheeky Win and Love Reels.

MAP operates as an affiliate management platform, with in-built features and add-ones, which help users optimise their campaigns for growth and better profit margins.

The software also permits affiliates the power to run multi-level campaigns, which allows them to track all marketing activities in a cost effective way.

Santosh Jain, Chief Executive of Mediacle, said: “Mediacle is extremely delighted to be associated with Nektan and our team is all geared up to offer the best affiliate services.

“Partnering with one of the premier iGaming companies instils a sense of pride and this is certainly an amazing platform for Mediacle to establish its stand in the current market.”