Nigerian sportsbook brand, Lionsbet has rolled out a new affiliate program in collaboration with Paysafe Group-owned Income Access.

Under the new arrangement, Income Access will power the new platform as LionsBet focuses on optimising growth and acquisitions across its brands in both Nigeria and Zambia.

This will give LionsBet access to robust tracking and reporting technology to help it make strategic campaign decisions, while the platform will also be facilitating affiliate communications, boost marketing partnerships along with support for long-term program growth.

Partners that sign up to the affiliate program will benefit from a revenue share commission model, which is based on net value, starting at 35% then set to eventually rise to as high as 50%.

Access will also be given to affiliates to have a dedicated support team, a diverse catalogue of marketing materials and attractive player promotions in order to help drive customer acquisition.

In addition, LionsBet players will also benefit from features such as weekly free bets, deposit achievements, live cash out functionality and a loyal rewards program, where each bet will be converted into redeemable points.

Additional benefits include 10% cash-back from total winnings, fast pay-outs, weekly giveaways on social media and free access to LionsBet’s Nigerian brand via MTN Nigeria.

LionsBet co-found and director, Akram Bacha, said: “LionsBet is focused on growing alongside our partners and providing players the best possible gaming experience.

“Our new affiliate program and partnership with Income Access will help us continue to meet those goals, while growing within our target markets.”

Tara Wilson, senior vice president and general manager at Income Access, added: “We’re excited to partner with LionsBet, which is an emerging brand within an expanding market, further emphasising our growing presence and focus within Africa.

“Their market reach, combined with the flexibility of the Income Access platform, provides great potential for long-term success.”

Founded in 2016, LionsBet is licensed in Nigeria by the Lagos State Lotteries Board and also in Zambia by the country’s Betting Control and Licensing Board.