Leading operator Betway has begun the process of bringing its affiliate program fully in-house, underlining its continued commitment to meeting the industry’s highest regulatory standards.
Its third-party partners will now be fully managed by the operator to monitor more closely affiliate programmes in changing regulatory landscapes across several of its operational territories.
The move will see a migration of work from its current affiliate partner manager, Buffalo Partners, into Betway Partners – which will then manage the affiliate programme moving forward.
The transfer of business will begin on 1st March 2018 and Betway will work closely with its current partners to ensure they are kept fully informed of the changes and how it will affect them.
Anthony Werkman, CEO of Betway, said: “Managing the affiliate sector is vital in maintaining Betway’s values, so to ensure we remain fully compliant with changing regulatory requirements we will be formally bringing our affiliate programme in-house.
“We value our affiliate partners greatly and look forward to working with them over the next few years in order to grow this successful area of the business. In doing so we will be focusing on delivering the highest regulatory standards in all our markets as well as ensuring that a clearer alignment with Betway values and systems is in place, and through that greater overall transparency and accountability is achieved.
“We will continue to work alongside regulatory bodies to ensure a safe and fair environment for all.”
Betway will offer affiliates across all its operational jurisdictions continued assistance as it begins the process of managing them in-house.”