Nigerian-based online operator Hamabet has teamed up with Income Access to launch a new managed affiliate programme.

Income Access’ team of affiliate marketing specialists are due to oversee the new programme, tailored towards the African sportsbook.

Ibiso Fynecountry, Marketing Manager at Hamabet, said: “At Hamabet, exciting gaming opportunities, combined with cutting-edge technology, allow unalloyed gaming pleasure for the punter and enable strategic decision-making for the company. These factors create mutually beneficial partnerships that endure for very long periods of time. Further strengthening these relationships is our commitment.”

Fynecountry added: “In an effort to reinforce these strengths, Hamabet has partnered with Income Access. Upon launching, we hope affiliates can benefit from consistent player acquisition, courtesy of available gaming opportunities.

“Affiliates will benefit immensely, as ongoing digital marketing campaigns will be complemented by SEO and social media advertising strategies.”

Affiliates using the Hamabet programme are set to gain access to the experience of the Income Access team, tailored towards promoting higher player acquisition rates. Income Access will offer support on using its full suite of reporting tools, helping affiliates make performance-based decisions in the development of future marketing initiatives.

Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, added: “We’re excited to continue our growth within Africa’s sub-Saharan market with the launch of the Hamabet affiliate programme. Both Hamabet and our own affiliate team will benefit greatly from the opportunity to contribute to the brand’s continued growth and success.”