Gaming Innovation Group approved to offer affiliate services in Pennsylvania

Gaming Innovation Group Penn State

Gaming Innovation Group (GiG) will continue its US expansion, having been approved to offer its affiliate services in Pennsylvania.

The company will launch both its World Sports Network (WSN) and CasinoTopOnline.com websites here.

Another US state ticked off the list 

Pennsylvania will become the fourth US state that GiG has a presence in. Along with Indiana, it’s also present in New Jersey.

GiG was awarded a licence for New Jersey in January 2019. It then closed last year by receiving approval to enter the Indianan market in December.

WSN is also live in West Virginia. For this particular state, sports betting affiliates aren’t required to have any special licences.

Richard Brown, GiG Chief Executive, spoke about being approved for expansion into the Keystone State. His thoughts were as follows.

“The Pennsylvania authorisation comes at an opportune moment for us as our flagship website, WSN.com, continues to climb in Google rankings in the US.

“This will provide us with more opportunities to convert visitors into players and we’re fully prepared to enter more states as they allow legal operators to start accepting customers.”

Following on from the shift to B2B 

Last week, GiG agreed a deal to sell its B2C offerings to Betsson. As a result, the company will focus just on B2B going forward. The deal with the Nordic iGaming giant is reported to be worth €31 million.

It’s expected that all related to the above will be finalised by April 2020.

After the announcement, Brown spoke about the importance of securing GiG’s long-term financial stability. He also mentioned that it was time to focus on one business channel, rather than both.

“Offering both B2C and B2B services had synergies in the past,” he said.

“However, the current conflicting priorities of the two business areas, and increased complexity in the market, have lessened the potential offering on both fronts and our ability to sign new customers.”

GiG reported a year-on-year decline in revenue during Q4 2019, with both B2B and B2C being impacted. Revenue for the final three months of last year reached €29.4 million, compared to €39.9 in Q4 2018.