Catena Media has launched its first ever pay-per-click (PPC) campaign in Mexico, which has made them become one of the first affiliates to get approval from Google Ads to run PPC campaigns for casino advertising in Mexico.

The first two Catena Media casino affiliate sites to test out PPC campaigns in Mexico are JohnSlots, which went live on June 6, as well as Slotsia, which went live on June 10. If the campaigns show promise, then more of Catena’s products will follow.

Deputy CEO Johannes Bergh said: “We have communicated that going into new geographical areas is a part of our strategy,” in regards to the launch into Mexico and how it fits into the overall strategy for the company.

Google Ads only opened up for PPC for casino terms in Mexico in April, which made it the first American country outside the US which has enabled Catena Media to test PPC. Earlier this year, Catena Media also launched its first PPC campaigns in Romania.

The PPC campaigns for JohnSlots and Slotsia are the first steps in testing the potential of the new Mexican market, and Catena Media estimate that the results will show in a few months time.

Christine Fava, Head of Marketing at Catena Media, said: “Mexico is the first American country outside the US to open up for PPC for casino, so this is a potentially huge opportunity for us, we are always open to new opportunities and venturing into new markets.

“A completely new market means that there is little competition for each search query we want to target, which in turn means that prices are low. The Mexican market is also a great starting point for us because there are high volumes of searches related to casino.”