Leeds-based digital marketing agency, Blueclaw has picked up the SEO and content marketing briefs for bookmaker, gambling company, Gaming Innovation Group (GiG), Mark Jarvis and also the Online Betting Guide (OLBG), who specialise in providing online betting tips.
It has been seen that Blueclaw are the latest to have signed to use GiG’s software, after the iGaming technology company, SuprNation brokered a deal to begin to use the GiG Comply marketing compliance screening tool. This was used by SuprNation to help enhance its marketing compliance through the tracking and monitoring of third party activities.
Blueclaw have also been retained by bookmaker, Betway, for ongoing content marketing and digital PR work.
This means that the search marketing specialist has expanded its specialism in gambling and gaming, with a bumper 12 months seeing it achieve a range of new client wins and retainers in the sector.
Blueclaw strategy director Larissa Green said: “The agency’s extensive experience in the sports betting and igaming sector has long been respected.
“To be able to work with such a variety of significant businesses in the field is incredibly exciting. We’re hugely looking forward to being able to deliver strategies and campaigns of the high standard we’ve become known for, which will help further boost our clients’ business and results.”

The software has also been used by Bet365, who can use it to check for the presence, or lack of notable terms, images and promotional links while also seeing whether age-gates games or code red words are present next to a promotion.