Better Collective wins Sportsbook Affiliate of the Year at Malta Gaming Awards

Sports betting affiliate Better Collective has won Sportsbook Affiliate of the year at the 2019 Malta Gaming Awards.

A successful year 

This is the latest in a long list of accolades that Better Collective has picked up over the course of the current awards season. The company has also won two EGR Operator Awards, in addition to Global Regulatory and European Business Awards. It was also victorious in a ninth successive Børsen Gazelle Growth Award.

Jesper Søgaard, CEO of Better Collective, said: “We are very pleased to receive this recognition and see it as a strong marker of the leading position we have taken within online sports betting. 

In 2019, we have been fortunate to take home a handful of renowned prizes. These are true testaments to the talented people I am surrounded by, and the hard work dedicated to supporting our vision to empower online sports bettors around the world.” 

And there could be more good news to come for the Copenhagen-headquartered company. According to its official press release, solid year-to-date revenue of 69% and EBITA growth reaching 88% could be announced in its Q3 2019 report.

Sports betting initiatives 

Over the course of this year, Better Collective has taken part in a number of industry initiatives. In the third quarter of this year, the affiliate invested into Mindway AI – a tool which aims to identify players in danger of turning into gambling addicts.

It also helped to launch the Greek Bookmakers Awards not long ago. This event, which begins in January 2020, was brought to life in an attempt to better-inform players in this market of the best-suited operators for them.

What are the Malta Gaming Awards?

The Malta Gaming Awards is an annual ceremony which aims to bring the iGaming industry together. Better Collective’s 2019 Sportsbook Affiliate of the Year victory was the first time it has won a category at this event.