Stockholm-listed affiliate Better Collective has continued to capitalise on the new opportunities of the US market after confirming that it had completed a $20m acquisition of Florida based Vegasinsider.com and Scoresandodds.com.

The agreement, completed via cash consideration, is due to significantly enhance the affiliates presence across the US, complementing its takeover of RotoGrinders.

Better Collective CEO & Co-Founder Jesper Søgaard stated that the firm’s new assets would become the US market’s leading affiliates for sports referral. He stated: “VegasInsider.com and ScoresAndOdds.com, portals have the potential to become the largest revenue-generating assets within Better Collective within the coming years.

“Furthermore, they have significant synergy effects with our other US-facing assets, not least with our recent acquisition of the Rotogrinders Network. I am confident that we, by way of these acquisitions, have put Better Collective in pole position for a market-leading position in the US states where online sports betting will be regulated and available.”

The two sites have gained popularity over recent years, with Better Collective emphasising that “during the NFL 2018/2019 season, the two websites generated more than 15 million unique visits per month.”

The takeover will see the two companies undergo a business model transformation, with plans to move the company strategies from a subscription-based betting tips format, to a traditional affiliate (referral/lead) sports marketing model.

Better Collective has explained that it has already placed its two new assets under a ‘transitional period’, as the publisher moves to overhaul the portals’ technical and commercial capacities.

“The two websites are expected to send traffic to licensed operators from Q3 2019, and the technical/commercial overhaul is expected to be completed during H2 2020,” the statement added.