Betjuego, the Bogota-based online sports book and casino has launched a new affiliate programme in partnership with the Paysafe Group-owned Income Access.

While being licensed in Columbia, Betjuego will now be using the Income Access affiliate software platform to power its programme.

Integration with Income Access’ tracking and reporting technology will enable Betjuego and its affiliates access to data which can be used to support its digital marketing efforts.

Betjuego will also have the power to track both online and offline channel performance.

Affiliates that come to join the new programme will enjoy a 20 per cent commission structure based on net revenue, as well as tailored incentive plans.

In addition to this, banners, along with text links, widgets and other creative materials which will be provided to enhance acquisition efforts.

Betjuego marketing manager Matteo Gerbino said: “Our goal is to become a leader in the Colombian gaming market and grow the country’s largest network of affiliates.

“Our partnership with Income Access will not only help us achieve that goal, but also provide affiliates with a trusted platform, encompassing all of the necessary tools to successfully promote our brand.”

Tara Wilson, senior vice president and general manager at Income Access, added: “We’re excited to support Betjuego, a reputable and innovative brand, as it continues to grow and strengthen its position in the evolving Colombian market.

“The Income Access platform will play a large role in boosting its brand exposure, as well as the growth of its affiliate programme.”