Online sportsbook and casino, 1xBet has confirmed a new partnership with Premier League side, Chelsea FC.
The deal, which comes ahead of the new Premier League season, will allow the operator to benefit from greater visibility through Chelsea’s expansive global fanbase.
Chris Townsend OBE, Chelsea Commercial Director, commented on the new partnership: “We are excited to welcome 1xBet to Chelsea Football Club as our new global betting partner. 1xBet are one of the most rapidly developing companies in the betting industry and we look forward to supporting them in their endeavour to increase brand awareness within the UK and around the world.”
Following its launch in 2007, 1xBet has enjoyed rapid growth, building on a host of sponsorships in the UK and Europe. The group is now seeking to build on its UK footprint, with this announcement following up a deal with Liverpool FC.
Alex Sommers, spokesman of 1xBet, added on the partnership: “It’s a big honour for us to become a partner of such a great football club as Chelsea. We guarantee that Chelsea fans will see a variety of interesting and engaging activities from the partnership over the next three years. And of course, we will fly our blue flag as high as possible.”
To celebrate the launch of the partnership, the operator will be running a ‘Guess the Score’ competition throughout the 2019/20 season. UK-based fans who correctly predict the outcome of Chelsea’s Premier League games, using a specially dedicated competition page on chelseafc.com, will be entered into a draw to win tickets to Chelsea matches, signed club merchandise and Stamford Bridge Megastore vouchers.