Marathonbet has confirmed the launch of its new brand identity, which is due to be rolled out across the operator’s core communication channels as of today.
Developed in collaboration with its creative partner, Tomorrow TTH, Marathonbet hopes that the new identity will offer the brand a stand-out visual presence, while still maintaining the brand’s core colour palette.
The operator detailed in a statement: “The rationale is to provide a much cleaner, more consistent communication thread across Marathonbet’s localised teams but also give the ability to promote key messages in a more succinct format.
“The brand’s low margin business model will feature as a key part of their positioning. The brand was best priced on Premier League football last season for 34 out of 38 weeks on Oddschecker.”
The new branding offers an array of opportunities for affiliates of the company, who will be able to reap the benefits of a revitalised branding strategy. As part of the new identity, affiliates will be able to focus upon the ‘evolved, modern objectives’ of the operator, as it seeks to place additional focus upon customer conversion.
The statement added: “It’s an exciting time for the brand as they continue to grow globally and their customer comms will be central to this.”