Mansion Gaming agrees sports content deal with IMG Arena

Online gaming operator, Mansion Gaming has officially agreed a virtual sports content deal with IMG Arena, the sports betting subsidiary of IMG.

Within the multi-year agreement, IMG Arena will begin to deliver a full suite of virtual sports titles to Mansion Group via its partnership with Leap Gaming.

The deal will be covering on-demand and scheduled virtual horse racing, tennis, trotting, speedway, cycling and greyhounds games, included alongside Leap’s new Instant Football title.

While also making content available to UK players with immediate effect, Mansion Group will also be operating its own affiliate program, entitled Mansion Affiliates.

Mansion Group chief marketing officer, David Murphy, said: “Integrating Leap’s market-leading virtual sports portfolio with IMG Arena brings a package of sophisticated and entertaining content that perfectly complements the existing Mansion proposition.”

Wright, senior vice president, commercial at IMG Arena, added: “This is an important partnership for IMG Arena. We are proud of our commitment to enhancing the fan experience and are confident that Leap’s virtual product suite will help take Mansion’s offering to the next level with a range of the most playable and visually engaging virtual sports products available.”

This deal comes following Mansion Bet signing a content partnership deal with Pragmatic Play. This grants customers access to various slot titles such as Pirate Gold, Mustang Gold, Da Vinci’s Treasure and Wolf Gold.

With the deal running for two years, it will cover the 2019-20 and 2020-21 seasons. MansionBet will operate betting terminals within the team’s St. James’ Park stadium.

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