Premier League runners up, Liverpool FC have become the first Premier League club to launch an official account on the Chinese social media platform, TikTok.
Joining a host of European teams to have signed up to the social video network, the club will be using the platform to share behind-the-scenes footage which will include coverage from the training sessions.
From adding TikTok to its media output, Markus Breglec, Liverpool’s Marketing and Media Senior Vice President says the club is targeting further growth to its already 66 million-strong social reach, with a specific target of going after younger audiences.
He said: “We’re always looking for creative and innovative ways to strengthen our close ties and engage with our fans around the world.
“We are proud to launch our new official channel on TikTok [with whom] we see a lot of potential to reach a new and younger audience with interesting, engaging video content.”
With TikTok being one of the most downloaded apps in 2018, it has seen several major European football team’s launch their own video channels on the platform in recent months.
In April, the social media platform also signed its first football partnership with German side, Borussia Dortmund, as part of its global marketing collaboration with the Bundesliga club.
The new partnership for Liverpool comes a week before the club’s second Uefa Champions League final appearance in consecutive seasons, which sees Liverpool take one Premier League rivals, Tottenham Hotspur in Madrid on 1st June.
Normanno Pisani, TikTok’s partnership manager, said: “Liverpool has always created incredible content to connect with its fans around the world. With TikTok’s unique format, we believe fans will be able to enjoy.”
With TikTok having over 500 million users, the collaboration with Liverpool FC will add more exposure for both sides of the party, with Liverpool and TikTok offering each other different demographics for their added exposure.
Joining a host of European teams to have signed up to the social video network, the club will be using the platform to share behind-the-scenes footage which will include coverage from the training sessions.
From adding TikTok to its media output, Markus Breglec, Liverpool’s Marketing and Media Senior Vice President says the club is targeting further growth to its already 66 million-strong social reach, with a specific target of going after younger audiences.
He said: “We’re always looking for creative and innovative ways to strengthen our close ties and engage with our fans around the world.
“We are proud to launch our new official channel on TikTok [with whom] we see a lot of potential to reach a new and younger audience with interesting, engaging video content.”
With TikTok being one of the most downloaded apps in 2018, it has seen several major European football team’s launch their own video channels on the platform in recent months.
In April, the social media platform also signed its first football partnership with German side, Borussia Dortmund, as part of its global marketing collaboration with the Bundesliga club.
The new partnership for Liverpool comes a week before the club’s second Uefa Champions League final appearance in consecutive seasons, which sees Liverpool take one Premier League rivals, Tottenham Hotspur in Madrid on 1st June.
Normanno Pisani, TikTok’s partnership manager, said: “Liverpool has always created incredible content to connect with its fans around the world. With TikTok’s unique format, we believe fans will be able to enjoy.”
With TikTok having over 500 million users, the collaboration with Liverpool FC will add more exposure for both sides of the party, with Liverpool and TikTok offering each other different demographics for their added exposure.
