Online gambling operator, Interwetten has agreed a new commercial partnership with German Bundesliga football club, VfL Wolfsburg.
The terms of the deal were not disclosed but it was confirmed that the agreement will come into effect from the start of the 2019-20 season, with Interwetten to serve as the team’s official sports betting partner.
The operator will be benefiting from branding placements on pitch side LED advertising boards and various other surfaces inside the team’s Volkswagen Arena home stadium.
In addition to this, Interwetten will also gain access to a range of hospitality benefits and facilities at Wolfsburg home matches.
Interwetten board spokesperson Dominik Beier said: “Sport is an essential driving force for us and one that we support through a variety of sponsorship deals.
“In VfL Wolfsburg we have managed to find a very interesting partner. What brings VfL Wolfsburg and Interwetten together is the desire to work in an innovative way, develop new products and constantly move forward.”
VfL Wolfsburg Managing Director Michael Meeske added: “We are delighted to have acquired an international partner of real note in the German-speaking sports betting market in the form of Interwetten, whose offer really sets the standard in the sector.”