Digitalisation & CX solutions provider iMovo Limited has just announced that it will be expanding into the Portuguese iGaming market in 2021.
Further establishing its international presence
iMovo is hoping to further establish its international presence in the iGaming industry and improve upon its current expertise in digitalisation technologies. This consists of things like data science and analytics, artificial intelligence, and robot process automation.
In addition to Portugal, iMovo has also established itself in the UK, France, Spain, Italy, Greece, Cyprus, and the Middle East. From these markets alone, the company generated one-third of its total revenue.
iMovo said that their decision to expand into Portugal was informed by the fact that – before the global pandemic – the country had one of the fastest-growing economies in Europe. The iGaming supplier plans to employ a sizeable workforce there in the first quarter of 2021
Going forth in spite of the global pandemic
The Managing Director of iMovo, Pierre Mallia, said this of the news: “Internationalisation has been on the company agenda since day one, when we first started up some 10 years ago. We are thrilled to be entering the Portuguese market and to be working in partnership with some really interesting companies there, about which we’ll make some announcements later on.”
He continued: “In the face of the global pandemic the world is faced with, this venture clearly sends the signal that iMovo is a serious player and willing to reach out to new markets, rather than playing defence and going into cost-cutting mode.”
Other affiliates could follow suit and expand into the Portuguese market themselves, as the iGaming industry there continues to grow.